Our first principles approach was forged with teams in the world's most data-driven sport, Formula 1.

Our curiosity and the technology we develop underpins everything we do.

We use it to engage fans, identify talent, and help our partners understand the optimum solutions.

Businesses

  • Applying F1 methodologies to understand the optimum solution to problems across motorsport. Partners include manufacturers, governing bodies and teams.

  • Making motorsport mass participation by using data analysis to objectively identify talent. We want to rank 1 million drivers, launch 50 Championships and find a World Champion in 5 years.

  • Applying our simulation and visualisation platform to a broad range of sports and customers. Our data insights engage half a billion fans.

Brands We Work With

The Team

Our Experience