Our first principles approach was forged with teams in the world's most data-driven sport, Formula 1.
Our curiosity and the technology we develop underpins everything we do.
We use it to engage fans, identify talent, and help our partners understand the optimum solutions.
Businesses
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Applying F1 methodologies to understand the optimum solution to problems across motorsport. Partners include manufacturers, governing bodies and teams.
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Redefining the motorsport pathway,
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Applying our simulation and visualisation platform to a broad range of sports and customers. Our data insights engage half a billion fans.
Brands We Work With
Our Experience
